Development Path in Recent Three Years
- Categories:Company news
- Time of issue:2013-04-18 15:24
Development Path in Recent Three Years
- Categories:Company news
- Time of issue:2013-04-18 15:24
First, the company introduction
Hubei Light Industry Machinery Co., Ltd. （hereinafter referred to as: Hubei Light Machine） is located in Wuhan, China, the central city of Tongliao in the nine provinces. It is a specialized backbone enterprise producing plastic extrusion blown film production lines in China. The company introduces German complete sets of manufacturing equipment and advanced technology. Through decades of digestion, absorption and innovation, it has formed a professional plastic machinery manufacturer integrating R&D, design and manufacture. The annual production capacity is up to 200 sets. The production line of ”Hubei Light Machine“ brand plastic extrusion blown film is not only sold to countries such as Northern Europe, South America, Southeast Asia, Middle East, Africa, but also sold to more than 20 provinces, municipalities and autonomous regions in mainland China. Based on the product guidance of ”specialized, precise and excellent“， the company is committed to the professional R&D and manufacturing of multi-layer plastic extrusion blown film production line. After decades of unremitting efforts, ”Hubei Light Machine“ has been compared at home and abroad. The high popularity has been well received by users and has established a good corporate image and brand effect.
The development of Hubei light machine was not smooth sailing. In 2003-2007, Hubei Light Machine experienced the second restructuring of state-owned enterprises. The restructuring lasted for a long time and was difficult. During this period, most of the market has been lost. Facing the moment of life and death. However, Hubei Light Machine, through the introduction of strategic investors, adhered to the road of restructuring and development, and overcome various internal and external difficulties. In 2008, it successfully completed the restructuring of enterprises, and the state-owned capital safely withdrew. It is precisely because of this profound change that the company has been reborn by introducing powerful strategic investors.
When the production resumed, the pain of reforms appeared again. As some employees set up stoves, they competed with the company for the market, and spread rumors in the market: What to say ”Hubei light machine closed down“, ”What investors are directed at Hubei The land of the light machine is not the development of the plastic machine, “who bought the equipment of the light machine, the after-sales service is not guaranteed in the future”, etc., for a moment, the Hubei light machine has returned to the plastic machine market and set a huge invisible obstacle. . On the other hand, the remaining employees suddenly changed from the old system and could not adapt to the new requirements. In response to such a difficult situation, Hubei Light Machine, under the leadership of the new board of directors, made a difficult response and quickly took out a series of countermeasures. It took about one year to train and manage the management staff and employees, and timely to the company. The governance structure was adjusted and a modern enterprise system was gradually established.
Since Hubei Light Machine has the foundation for the development of plastic presses, the company has established a high starting point, high standards and high requirements when it resumed the production of presses in 2008. First of all, we have established the corporate development concept of “Essence First, Honesty Based” within the company, and established the business development strategy of “Word of Mouth Marketing” and “Brand Management”。 Down-to-earth, hard work, one step at a time, through three years of hard work, Hubei Light Machine achieved three major leapfrogs. In 2008, the company realized a large leap from the shutdown of production to the restoration of production and operation; the seven-layer co-extrusion unit developed in 2009 realized the design of the year, the commissioning of the year, and the sales of the year. In 2010, the development of low-carbon energy-saving units was successful. A big leap in overseas sales. The seven-story unit and the low-carbon energy-saving unit were put on the market, marking the first move of the Hubei light machine into the Chinese press.
The fact that Hubei Light Machine has achieved three major leapfrogs in three years has once again proved the strong determination and confidence of Hubei Light Machine to develop advanced plastic machines, so that the rumors in the market will not break.
What is especially gratifying is that the customers who have suffered from the problem have returned to Hubei Light Machine and brought new customers. Seeing the continuous development and progress of our company, some foreign trade customers have strengthened cooperation with our company, and more and more overseas customers have established contact with us directly.
Second, the development of Hubei light machine
The rapid development of Hubei light machine benefited from the corporate culture spirit of Hubei Light Machine forging ahead, self-improvement and daring to be the first; benefiting from the independent innovation of Hubei Light Machine, deepening the industry and adhering to the corporate marketing culture concept of “Word of Mouth Marketing”。
Hubei Light Machine puts strategic positioning and strategic development in the first place. Through the implementation and implementation of the strategy to improve the soft power of the enterprise, to achieve the purpose of improving the “brand” of the enterprise. To this end, we have identified a series of strategies for corporate development.
Corporate philosophy: to be the first in the world, based on honesty.
Product concept: design first-class products to ensure first-class quality.
Adhere to first-class service and abide by first-class reputation.
Brand strategy: low carbon press, Hubei light machine.
Marketing strategy: to meet the needs of customers, use “word of mouth” to achieve marketing.
R&D strategy: Seeking “fine” and innovative.
Production management: pay attention to details and implement “5S” management.
Management policy: taking the concept as the driving force, taking the innovation and pragmatism as the forerunner, taking the capital operation as the link, taking the internal and external communication to take the approach, low-cost, high starting point, fission development of the plastic machine manufacturing industry, establishing a forward-looking core A competitive modern enterprise.
Core Competitiveness: Standing in the future to arrange today.
Our strategies are not slogans, each one has a rich content and actionable content, and we are implementing these strategies.
Third, take the road of low carbon （energy saving） plastic machine development, keep pace with the times, and constantly innovate
In view of the current market needs and future market considerations, our company will do product research and development from the following two aspects.
On the one hand, the company's brand strategy “low-carbon plastic machine Hubei light machine” as the core throughout the entire research and development work. We have noticed that energy conservation and environmental protection will be the theme of the market in the future. To this end, we have done a lot of technical research and development on how to reduce the energy consumption of blown film equipment, and have carried out three major technology integrations on the press machine, host optimization, heating innovation, and IBC efficiency. At the Shanghai Asian-style conference in 2010, the energy-saving units launched by our company caused great concern in the market. After ordering from a customer in Southeast Asia, the company has checked and accepted the equipment. The test data shows that the electricity consumption per ton of membrane products is less than 280 degrees. We have taken a big step in energy-saving units. In the future, we will continue to develop and innovate on energy-saving and high-yield blown film units, and strive to reduce production costs for downstream customers.
On the other hand, it is to seek “fine” and innovation is the main line of our research and development work. The products from the design, processing, assembly, control technology and supporting procurement are all based on the “fine” word, and the blown film equipment from the die, the main machine, The traction, winding and control systems are fully integrated with technology, gradually reducing the distance between the international advanced manufacturers in terms of technical level and manufacturing precision.
Under the guidance of the R&D strategy, the company's R&D personnel have been exploring and developing new products and new technologies every year through three years of continuous exploration and recognition by domestic and foreign users.
Since the restoration of production in 2008, the company has carried out technological innovations on old products, introduced new traction frames and IBC （internal cooling） and horizontal traction rotary units, which have made the old products look new and meet the new demands of market customers. At the live demonstration held by Hubei Light Machine, the user was praised by the user and the order was obtained on the spot.
After the launch of the seven-layer co-extruded high-strength blown film production line equipment at the Guangzhou Ascot in 2009, we received the attention of users at home and abroad. In October of the same year, customers from South America visited the company to inspect the equipment. At the scene, we tested the car to the customer. The material of the third and fifth layers is PA （nylon）. After the test, the customer is satisfied, and the sample of the test is required to be brought back to the country for testing. At the same time, we also sent the samples to the “National Food Quality and Safety Supervision and Inspection Center” in Beijing for testing. The results were excellent in water vapor transmission, oxygen permeation, tensile strength, and peeling force （longitudinal/horizontal）. In January of this year, we received an order from the customer to order the equipment. At the same time, the customer also put forward some suggestions for improvement on the equipment, especially the transmission part of the main engine requires replacement of the high-power servo direct drive motor. We ordered the motor from a famous German company, but the delivery time is five months later. In June 2010, the customer went to the company to check the equipment. There are two main reasons for customers to choose us: First, the stability of the equipment is relatively good, the key is to produce high-barrier film qualified products to meet customer needs; second, cost-effective.
In 2010, we identified the brand strategy of “Low Carbon Machine Hubei Light Machine”。 Developed a low-carbon energy-saving plastic extrusion blown film unit with advanced level, and carried out three major technical integrations on the press: host optimization, heating innovation, and IBC efficiency. At the 24th China International Plastics and Rubber Industry Exhibition held in Shanghai in 2010, it attracted the attention of many plastic manufacturers. The unit was ordered by a customer in Southeast Asia.
We initially consider the introduction of new technology units at the 2011 Guangzhou Accord. Developed automatic wind ring and online thickness measuring device, and adopted modular design in the whole production line, and realized closed communication with fully automatic computer closed-loop control.
Fourth, dare to be the first, boldly explore, and constantly highlight the characteristics of the company
Through the development of the past three years, Hubei Light Machine has gradually stepped out of the rapid development path to adapt to market demand. At present, the company has established a set of marketing models, research and development channels, internal management processes and quality assurance systems to ensure the excellent quality and superior performance of the products. In terms of enterprise development, it has the following characteristics.
1. Characteristics of governance structure
The establishment of a modern enterprise system is the need of the company's development. To this end, we regard R&D as the core of the enterprise in the design of governance structure, marketing as the leader of the enterprise, and governance work forms an efficient mechanism around these two main lines.
2, human resources characteristics
（1） A senior engineer who enjoys the State Council expert allowance.
（2） There is a product development team combining old, middle and young.
（3） A team of operational technicians with practical experience.
The professional and technical personnel are sent out from time to time for training and internal training, and the performance appraisal plan specified by the company is carried out to mobilize the enthusiasm and creativity of all kinds of personnel.
3. Input characteristics
1 Focus on the research and development of advanced technology of plastic machine, introduce the manufacturing process and manufacturing technology of German Refinhos blown film machine to ensure the advanced design of product manufacturing and production process.
2 Equipment investment: Imported German TC2.8K four-axis linkage machining center, CNC lathe, CNC drilling machine and other equipment to ensure the precision and reliability of the processing of key parts of the plastic machine.
3 R&D investment: The company invests 2 million yuan per year in the development of new products and technology integration to ensure that products are leading the product technology in the region. The company has introduced various technical talents and strengthened research and development. The R&D center now has a host die research and development department, a traction and winding research and development department, and a control technology research and development department. The technology research and development has entered the road of specialization research and development.
4 The ability to invest and finance is strong. After the reform of state-owned enterprises, strategic investors are introduced and the shareholding system is reformed. There is a set of investment and financing management mechanisms.
4, product features
1 Every year, the advanced technology of plastic press is introduced and launched.
Research and development of three-layer series （1400, 1600, 1800, 2000, 2200, 2400） up-spinning internal cooling unit. Every year, we have introduced and introduced advanced technology of plastic presses. Due to the high technical content and added value of the new products, they are recognized by users.
In the recent renovation and transformation of old equipment, in recent years, the company has introduced the upper rotation, IBC （internal cooling）, automatic loading and unloading volume, electric foam rack, electric herringbone, fully automatic computer touch screen （single screen, dual screen） closed-loop control system Advanced technologies such as electromagnetic heating, high-power direct-drive motors, and rectification system modifications.
The multi-layer co-extrusion unit produced by the company has advanced technology and perfect production technology. Five-layer co-extrusion and seven-layer co-extrusion have been put into production and exported to Malaysia, Indonesia, Colombia, Vietnam and other countries. Currently, the company is developing nine-layer and eleven-layer co-extrusion equipment.
2 Absorb and digest international advanced technology and develop energy-saving units.
In the domestic blown film industry, the first to launch the host, die application electromagnetic heating, the technology and colleges and universities and scientific research departments, to solve the technical difficulties of electromagnetic interference, the integration of international advanced energy-saving technology of the German “Bau Miller” high-power direct drive servo Motor application. Three major technologies are integrated in the manufacture of energy-saving unit products: mainframe optimization, heating innovation, and IBC efficiency. The energy-saving unit can save 45.5% compared with similar units, and the ton film products consume less than 280 degrees.
5, product configuration features
Product configuration: In order to ensure the stability of the production of the unit, the selection of key components is optimized.
1 Main machine: It adopts “Xima” AC motor and ABB motor produced by Xi'an Electric Machinery Factory in China. The gearbox is Changzhou Guomao. It does not leak oil for a long time, does not heat up, and has low noise. The inverter adopts international brands such as Yaskawa and ABB in Japan. The advantage is that the stability is good.
2 heating system: select a more stable heating element. Cast aluminum heating, ceramic heating and electromagnetic heating have the advantages of high thermal efficiency and low failure rate.
3 correcting device: Guangzhou Sanming, ultrasonic correcting device, its advantage is good stability.
4 Up and down traction and automatic winding drive: It adopts direct connection mode, compact structure and reduces energy consumption.
5 automatic loading and unloading volume: using FESTO rodless cylinder and advanced foreign technology to ensure the film is fast, accurate and even and even.
6 electrical components: host AC contactor, circuit breakers use France Schneider, temperature controller using Japan RKC, solid state relays using Taiwan Mingyang, reducing the failure rate of electrical components.
7 temperature control table, electric meter, air switch, etc. use domestic famous brands Changzhou Huibang, Zhongsheng Electromechanical and Huaxi Electronics.
6, production process characteristics
1Adopting advanced processing technology, especially the strict control of the processing technology of the die, strict inspection regulations in forging, heat treatment, finishing, polishing and hard chrome plating, to ensure the production requirements of various films.
2 The production equipment hardware is good, which guarantees the manufacturing standards that must be achieved in the manufacture of mechanical parts. The key parts of the plastic machine are produced by the company, avoiding the quality error caused by the external processing precision error.
3 Strictly organize production according to the quality of the Reifenhauser license and the quality standards approved by Reifenhauser GmbH.
7, after-sales service characteristics
Now the industry is very competitive. How to jump out of vicious competition and take your own path is a problem that our company must consider. To this end, we have put forward a “word of mouth” marketing strategy. The starting point and end point of the company's work are all about how to make their products win good “word of mouth” among customers.
We believe that products not only refer to pre-production, mid-production, post-production, pre-sale, in-sale, and after-sales, but also include pre-purchase, mid-purchase, and post-purchase. The company's primary task is to effectively grasp the real problem of the customer. All the work of the company should start with the customer's problem. Only finding the customer's problem is equivalent to finding their own opportunity. There is no small business in the market, the company has no major issues, the customer's problem is the company's big thing, has become the consensus of all employees of our company, the consumer （customer） is the company's largest shareholder （demand stock）. Let customers order our equipment to really experience: buy it, use it with confidence, no worry.
Pre-sale: After the equipment is manufactured, the test machine is carried out, and then the customer is notified to the factory for pre-acceptance, strictly control the quality of the product, find the problem in time, solve the problem on the spot, eliminate the product with quality problems, and do the packaging and transportation of the sold equipment. Place the hoisting position to avoid damage during transportation.
Selling: Do a good job in product installation and commissioning, installation and commissioning to achieve “one step in place”, to avoid some technical difficulties found in the installation and debugging can not be resolved, extend installation and commissioning time, bring economic losses to customers. （That is, multiple test machines, production products are not qualified, and there are many wastes）.
After-sales: During the warranty period of the equipment, in strict accordance with the contract commitment, the implementation of the “three guarantees”, customers in the production area of ??about 1200 kilometers to send maintenance personnel must be in place 24 hours, more than 1200 kilometers of the place must be in place within 48 hours, special circumstances send technical staff to take The aircraft solved the after-sales service problem.
The after-sales service includes:
（1）. Customer profile
（2）. Technical Advisory Services
（3）. Customer hotline support
（4）. Customer complaints center
（5）. Customer survey and customer satisfaction assessment
（6）. Regular customer return visits
（7）. Regular after-sales service report
8, after-sales service troubleshooting process
V. Quality assurance system
1. The company has a set of advanced production quality assurance management system.
2. The company has advanced spare parts testing instruments and testing methods.
3. In order to achieve good plasticization of film products, the company has fewer crystal points, and the screw structure is determined according to different products. The die processing is in accordance with traditional techniques, finishing, fine polishing and chrome plating.
4. In order to improve the production of film products, the company optimizes the design of the main machine, screw and barrel, innovates the gap between the die and the air in the bubble, and implements the computer design ratio to achieve the best output.
5. In order to improve the winding of the film, the company adopts the whole process tension tracking control system to keep the tension of the traction and winding under low tension constant, and selects the more advanced ultrasonic wave correcting device and pneumatic correcting device.
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