Now the industry competition is very fierce. How to jump out of the vicious competition and take our own way is a problem that our company must think about. Therefore, we put forward the "word of mouth" marketing strategy. The starting point and the end point of the company's work are all around how to make their products win a good "reputation" among customers. We believe that products not only refer to pre production, during production, post production, pre-sales, sales and after-sales, but also include pre purchase, during purchase and after purchase. The primary task of the company is to effectively grasp the real problems of customers. All work of the enterprise should start with the problems of customers. Only by finding the problems of customers is equal to finding your own opportunities. There is no small matter in the market and no big matter in the company. The problem of customers is the biggest thing in the company, which has become the consensus of all employees of our company. Consumers (customers) are the largest shareholders (demand stocks) of the company. Let customers truly experience when they order our equipment that they are satisfied with the purchase, can use it with confidence, and have no worries.
The establishment of modern enterprise system is the guarantee for the development of the company. Therefore, in terms of governance structure design, we regard R&D as the core of the enterprise and marketing as the leading role of the enterprise. Governance work forms an efficient mechanism around these two main lines.
There is a product R&D team and a team of operation technicians with practical experience. The professional and technical personnel were sent out for training and internal training irregularly, and were assessed according to the performance appraisal scheme specified by the company, which mobilized the enthusiasm and creativity of various personnel.
Hubei Light Industry Machinery Co., Ltd., located in Wuhan, the thoroughfare of nine provinces, is a backbone enterprise in China's plastic machinery industry that was earlier engaged in the professional production and management of plastic film forming machinery. The "Hubei Light Machine" brand products produced by the company sell well in all provinces (cities) and regions in China except Tibet, and are exported to countries and regions outside Eastern Europe. Recently, the reporter interviewed Qiu Dongming, chairman of Hubei Light Machinery Co., Ltd. and chairman and general manager of Wuhan Furide Economic Development Co., Ltd.